A look at Crossland from the beginning...

1985, March --  Bill Goodwin, Kim Swahlstedt and Ed Hickey became partners to clear their own trades.
1985 -- Firm named Crossland Investors
1987 -- Crossland Investors became Crossland Corporation
1998 -- Crossland Corporation became Crossland, LLC
2000, August -- Crossland launches its online trading services